How to increase your service plan prices with virtually NO customer revolt, ADD more customers to your program and BUILD customer loyalty in 90 days or less.  

If you do nothing else, be sure to read the first three pages of this letter. Because I'm going to show you two simple, very real ways to use my service plan marketing strategies to put at least five figures in your bank account in just the next few weeks.

If your company offers service, this could be the most important letter you’ll ever read.

- John Bogdanski Senior Consultant
 

I hear it a lot. You’re either subsidizing your service department with cash from your oil side or it’s only doing a fraction of what it could be doing. “I’m here to tell you it doesn’t have to be that way”.

My name is John Bogdanski and I’m a heating oil marketing and sales executive. I’ve traveled up and down the east coast visiting oil heat companies and I’ve seen what works and what doesn’t in companies ranging in size from $1 million dollars to $195 million dollars. I’m also an active marketer, inventor, holder of multiple U.S. patents, internet search engine and P.R. expert plus consumer insider.( Just one of my oil heat consumer web sites commonly brings in over 250K home owners a month looking to buy heating oil. )

My goal isn’t to brag. It’s simply to give you a sense of what I’m able to bring to the table. 

Here’s what I found:

Many oil heat companies haven’t increased their service plan prices in years.

• Some because they’re concerned about their competition.
   
• Others aren’t sure how to do it without suffering from a customer revolt.
   
• A few have been burnt in the past and don’t think marketing works.
   
• Several are just plain skeptical.

Imagine:

• buying a new service van or two for cash directly out of service plan profits
   
• hearing your competition grumble when you offer new products that they didn’t know existed or even know how to promote
   
• increasing your bottom line and using that extra cash to pick up that new toy
   
• or imagine you’re on vacation more often and for longer stretches then you ever thought possible.

The secret is marketing… Focused Oil Heat Marketing to be precise. Many companies are now treating marketing as a true business discipline. This means applying more rigor to capturing, analyzing and manipulating customer data, and delivering narrowly-defined messages designed to resonate with customers’ specific wants and needs.

Let me guess. You’re company is different... In that case you need to keep reading.

 

Service plan marketing strategy #1 The worlds most powerful persuasion technique is called social proof. According to Robert Caldini the author of Influence the Psychology of Persuasion, it is one means humans use to determine what is correct by finding out and comparing what other people think is correct. Think about it like this. If one of your competitors started using a particular product and you began to see more and more of your competition using this same product… How would that make you feel? If that sales person walked in, do you think you would be a hard sell? When you become an Energy Star Partner, we use the power of social proof in our service plan marketing to help you. (Yes the very same energy star that’s being promoted all over the country.) “Social proof is a convenient shortcut for determining how to behave.” When people see the Energy Star logo displayed on the service plan brochure we create for you, whether they want to or not they transfer the name recognition and the trust they feel from Energy Star to you. It’s even more powerful because according to Energy Star you’re considered a “partner”. You don’t have time to do it right? Don’t worry; we walk you through the Energy Star application process. It’s painless.

 

Service plan marketing strategy #2 Statistics show less than 2% of your market is ready to buy a service plan at any one time. The remaining 98% range from not even being aware of a service plan or are just beginning to think about a purchase. It’s called the customers buying cycle.  Existing heating oil marketing strategies have focused on targeting only the 2% of the market that’s ready to buy and they lose 98% of the market. Our service plan marketing strategy is positioned to reach the entire spectrum of the market regardless of where they happen to be in the buying cycle.

Here’s how a buying decision/process works.

1. Consumers need to know they have a problem or a need.
    
2. Consumers need to understand the potential ramifications of that problem or need.
    
3. If the result is “bad” enough, people educate themselves so they can make the best buying decision possible.

For example if you’re a consumer buying a pen for .99 to jot down your grocery list and you’re not trying to impress anyone then buying a pen isn’t a significant issue. There’s not much at risk so the buying process happens fast.

But now let’s say a consumer is dealing with the most expensive piece of equipment in their home. Let’s say they learn that if this piece of equipment fails it could cause tens of thousands of dollars in damages and potentially put their family at risk of death. 

Think that a consumer would be interested in learning more?

 Especially when they “learn” what could happen if it malfunctions at the worst possible time.

What I just described is a typical heating system in a consumers home. If the system went down and the pipes froze and burst the damage could be huge. Or if it wasn’t vented properly and the exhaust fumes vented into the home it could be catastrophic.

Consumers perceptions start to change once a prospect realizes that their heating system is essentially a fire in a box in their basement that needs maintenance just like their vehicle.

Chances are you’re already using this tactic when your dealing with homeowners.

The difference is... I’m taking that same strategy and I’m using a variety of psychological techniques to put it on steroids. 

Our process drives that message home in a way that positions your company as the experts in your market area.

Plus we use a follow up process that reinforces that message.

It’s all about the message, the process and the repetition.

That’s exactly why we offer a Special Report that educates the prospect regardless of where they currently happen to be in the buying cycle. Our Special Report is designed to meet the 3 criteria mentioned above.

We titled the special report “Heating System Service Programs, Which ones actually work, and which ones are guaranteed to DRAIN your wallet, JEOPARDIZE your family’s safety and SQUASH your homes resale value.

Do you think that title makes oil heat consumers sit up and take notice?

Our studies show the major reason given when choosing an oil company isn’t price. The #1 reason is people don’t want to be screwed! (That’s exactly why we developed the report.)

By the way… If anyone is thinking about ripping off the title or the report please think long and hard. It’s copyrighted (the easiest thing to legally defend, just ask your attorney). We will be actively and aggressively monitoring the markets because we are offering protected territories and we need to protect our clients.

Bet it all sounds almost too easy.

Think about it like this … the difference between the person who earns $45,000 per year and the person who earns $450,000 per year is NOT 10 times the skill level or 10 times the ability or intelligence or even 10 times the hours of work.

Fact is it’s just a very marginal difference in performance in certain critical areas that equal enormous differences in the income and rewards that makes the $450K person.

It only requires a small amount of the right training and tools and your ability to take action!

We sell a process that works like a profit faucet.

        It’s not just a typical program or a brochure, it’s a complete process.



Our protected process includes:

Lead generation

We show you an advertising space that will allow you to generate new leads effortlessly. (you’re probably the only oil company advertising in this space, certainly the only one making this offer)   Use a special advertisement that generates leads like clockwork. (and when people call you, it’s not about price)   Create offers that drive prospects to rush to sign up for your service plans. (no it has nothing to do with discounting your price)   Grab your prospects attention with great copy. Think - Fuel SaverTM (that also positions your company as the expert in your marketing area)   Get you a 3rd party endorsement for your company. (people believe what others say about you more then what you say about you)   Offer your customers valuable benefits that they are searching for. (that cost you almost nothing)   Set up a follow up system that generates leads and turns prospects into customers. (You set it and forget it)

 

 

 

 

 

 

 

 

 

 

 

 

 

Training

Learn how to increase what you’re charging with little or no push back. (one company spiked their fee with virtually no push back at all)   Turn a common task your techs perform every day into a point of differentiation. (this one thing positions your company as the expert in the area while making all your competitors look like rank amateurs)   Position your customers heating system as an asset instead of a liability. (and only your company holds the magic key)   Get referrals on a regular basis. (it’s like turning on a profit faucet)   Scripts designed to reach out and grab your prospects by the collar. (turning prospects into customers like crazy)   Scripts that turn Homeowners, and NEW Homeowners, even Realtors into raving fans. (I’ll show you how)

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Tools

Have a done for you follow up program turning service plan prospects into customers. (hit a button and the follow up process starts and continues seamlessly)   Be able to offer a special report that positions your company as experts. (you have complete access to our copy protected special report )   Add a high end, top of the line plan and seriously increase your profit margins. (when I first suggested it to one company they laughed… until the checks kept coming in)   Tie in a nationally recognized company with your company to boost your credibility instantly. (we set the ground work for you and all you have to do is say yes)   Have a semi-custom 4 color brochure designed and printed for your company. (and it costs you pennies)   Promote free offers that make your customers and prospects love you. (some cost you nothing, others cost you next to nothing)   Three cover letters designed to reach out and grab your prospects by the collar. (we’ve already identified 3 types of people in your area that can generates leads like crazy)   Offer a new service that Homeowners, Realtors and especially NEW Homeowners absolutely love. (you’re probably already doing it but your unaware of how valuable it is until I show you)

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When a service plan is marketed well it can: increase your profit margins instantly   continue to add additional income directly to your bottom line for years to come.

Follow this step by step process and use the tool and your service plan financial problems will be a thing of the past.

Here’s what we’ve done.

We take away your risk, we protect you from your competition and we don’t make money till you do.

But I have to warn you,

It’s very different than anything that’s ever been done in the heating oil industry. 

• You get protected territories.
  (As long as you’re licensing the product you’re guaranteed we won’t offer it to anyone else with in a specific radius.)
   
• It’s affordable
  (Your cost is less then what you spend for coffee at Starbucks every day.)
   
• We guarantee it works or your money back.
  (Follow our steps and try it for a full year, either it works or we refund your money.)

Remember it’s the process (and the persuasion techniques) that makes this work.

Here’s an example of a recent clients situation. They have a list of less then 2,000 their service plan situation is split up like this:

200 customers get tune ups for 79.00 (200 X $79.00= $15,800) 
100 get a service plan for $129.00  (100 X $129 = $12,900)
                                                         Total $28,700 with 300 out of <2,000 on a plan.

We were able to bump the tune up to $99 adding 20.00, bumped the 2^{nd level up 50 ($179) and added a 3rd} level that they never had existed ($239). I wanted to bump it up higher but they were cautious.

As it turned out their customer push-back was virtually nonexistent. That tells me we left loads of money on the table.

New S.P. Customers $ Added Extra Income 150 $20.00 more $3,000 227 $50.00 more $11,350 96 $239 more $22,944

An immediate cash flow increase of $65,994.00 in less then 45 days.

This may look like your typical Gold - Silver - Bronze program. But that’s the farthest thing from reality.

Here’s where our subtle differences add up to BIG differences in action.

Instead of Bronze we use “FUEL SAVER^TM”, Instead of Silver we add “MAINTENANCE PLUS^TM”, Are you beginning to see the subtle yet powerful psychological images each term pulls up in your mind. Put yourself in the homeowners position. Wouldn’t you rather buy a “FUEL SAVER^TM”, package rather then a bronze plan or even a simple cleaning.

It’s not about you or your company... It’s all about the customer, their perspective and your relationship with them.

Run those numbers out for the typical life time value of a customer (5 years) your total PROFIT increase would be $190,270.00

What would you do with an extra $190K in your pocket?

"I'm convinced nearly anyone can use this process to
make themselves a small fortune guaranteed!”

 Or I'll Give You A 100% Refund

There is one thing I ask…
You need to legitimately try this system, using the tools, and following the directions as described.

After 1 full year you have not at least doubled the cost of this service plan program I’ll give you a full refund. Because I know the information in here is worth at least 10x -- 100x your investment so I'm not worried.

"What's All This Going To Cost Me?"
3 Easy Payments Spread 30 Days Apart

But you have to apply first. (Certain territories are already taken.)

The price is 3 easy payments (spread 30 days apart) of just $867/month for 3 months. Or one payment of $2397.00 I'll deduct $200 for your prompt payment. This includes the full license for year one plus the license fee for up to 2,500 printed packages.

Starting in year two a small fee of $49.00 per month to maintain the license and continue to lock out your competition for a full 7 mile radius. You can even increase your protected territory for only an additional $9.00 per mile per month.
 Apply here or call 800-734-0976 to set up a telephone conversation.

OPEN TO 10 COMPANIES ONLY After 10 companies I will close the doors. When I reopen the program the price will go up.

If you want to discover exactly what it takes to drive your service plan program through the roof-- you absolutely must have this material!

You Also Must Meet One Very Important Qualification

Important Qualification: You will be privy to certain trade secrets and proprietary methods and techniques from my business that you must agree never to publish, resell or distribute in any way. You can only provide this information to your actual business associates or partners. You will be learning copyrighted, proprietary formulas and trade secrets for your own use and benefit, not for resale or redistribution in any way. The material contained in these documents are the most advanced and confidential I've ever shared - and there's no way I'm going to let some unscrupulous person rip it off. That's why you'll also be required to agree to a binding non-disclosure agreement. You'll get access and be privy to insider information that others have never seen.

Bonuses

• You get a specially designed order form that cuts your phone order taking time in half. ($450 value)
   
• You get a script for your csr’s that virtually stops the dreaded “what’s your price question right in its tracks”. ($250 value)
   
• You get a full year of internet exposure (plus banner advertisement) on the most consumer traveled oil heat site on the internet. People are searching this site to buy oil and it’s structured so it’s not just about price. ($350 value)
   
• You get a 5 star rating plus a 3^{rd party stamp of approval} for a full year in any adverts you like. ($550 value)

This is a “Protected Territory” offer
Here’s what you get:

• We license you the product, the tools, and the scripts. (annual fee)
  (Plus you get telephone training.)
   
• We handle the printing. ($450.00 value)
  (I’ll show you the invoice.)
   
• We coordinate the mailing. ($350.00 value)
  (You’ll get the best mailing rates possible.)
   
• Follow up is done for you. The set up is included. ($450.00 value)
  (Your prospects are set up on an automatic mailing system. It’s a 3 step process, just set it and forget it.)
   
• You get a 4 page 4 color brochure that includes a special report that we have produced. ($8,000.00 value)
  (This report is designed for the consumers buying cycle and positions you as the expert.)
   
• You get 3 separate cover letters designed for different targeted groups. ($450.00 value)
  (I’m sure you agree everyone on your list is not all the same.)
   
• You get a local list of two lead funnels that can generate leads like crazy. ($350.00 value)
  (We show you how to contact them and what to say.)
   
• You become a “partner” with one of the most well known non competing energy related companies in the country. (Priceless)
  (They have national exposure and virtually a 100% consumer awareness of the line.)
   
• You get customer service rep scripts that help you generate more testimonials effortlessly. ($250.00 value)
   
• Immediate access to a special online database that allows instant modifications to your customer data base. ($99.00 value)
  ( We help you organize your data base so tracking is fast and easy.)
   
• Your lead funnel are set up for a 3 step post card follow up sequence designed to follow up on inquiries. 
  (Once the systems in place, it’s effortless.)
   
• You get a 1/4 page camera ready advertisement that you can place in your local paper that generates leads.
  (And when people call it’s not about price.) ($250.00 value)
   
• You get 2 advertisement critiques that you can take up to one year to use. ($450.00 value)

The price is 3 easy payments (spread 30 days apart) of just $867/month for 3 months. Or one payment of $2397.00 I'll deduct $200 for your prompt payment. This includes the full license for year one plus the license fee for up to 2,500 printed packages.

Starting in year two a small fee of $49.00 per month to maintain the license and continue to lock out your competition for a full 7 mile radius. You can even increase your protected territory for only an additional $9.00 per mile per month.
 Apply here or call 800-734-0976 to set up a telephone conversation.

If you’d like to see if your territory is available, apply here

John Bogdanski

P.S. Discover exactly what it takes to drive your service plan program through the roof -- all for less then what you’re spending on coffee at Starbucks every day ... And it’s guaranteed or your money back.

 

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