Direct Mail Truth or Consequences?
Don't let your vendors talk you into direct mail campaigns that don't work.
Instead of blowing your budget on a campaign that burns up your cash, you need to be testing and tracking.
Test small and then roll out big.
But hey let me prove it to you. Here's a free marketing tool that I developed that will let you hold your vendors feet to the fire. If your vendors uncomfortable with it I suggest you start looking for another vendor.
Find out fast if your direct mail is working for you.
It's in an excel spreadsheet format and you can get the bottom line in 3 easy steps:
Input your average gallons per customer and your average gross profit.
Input your cost of the mailing. You can break it down by pieces or include one lump sum.
All that's left is the number of pieces that will be mailed.
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To get your free copy in an easy to use excel file please sign up for the 7 secrets success tips and I’ll get one out to you right away.
If you have any questions regarding the spreadsheet, just give me a call. I can be reached at 800-734-0976
John Bogdanski
P.S. With www.surroundmail.com you can target neighborhoods with as little as 20 cards for about a dollar a card. It's LASER targeted so you can test small and roll out big.
We suggest mailing to areas surrounding your existing customers. You get REAL exposure that you can control. If you need more details, please let me know.
Everything you’ve learned about marketing is wrong.
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