What’s Your Marketing Return On Investment?

All Marketing is Math + Science / Psychology to be exact.

How much money can you afford to spend on your advertising? What return are you making on your advertising dollars? Let’s do a for instance.

Now follow me on this.

We’ll start by sending 250 pieces a month directly targeted to neighborhoods that you’re already doing business in.
(I’m using the www.SurroundMail.com concept here.)

Let’s say you could be getting on the low side:

• 2 new homeowners a month or just 24 new customers a year (not counting referrals) added to your list.
   
• Then, ADD your “AVERAGE 3 year life time value to each new customer”.

What I mean is, once a homeowner becomes a customers they usually stay for a period of time. In accounting terms it’s called their “life time value”. That means the length of time a customer stays a customer. In many oil company’s it can be decades. PLUS, add the number of referrals from each new customer.

Average yearly use - 1,000 gallons. Average gross profit - .40
Net profit per customer per year, 1st year value $400.00 Life time value - 3 years

Sample cost of mailings including postage : 250.00 / month 1.) # of new customers/month: 2 2.) 1st year value/customer:800 gallons @ .40/gallon $320.00 (insert yours) 3.) Total # of new customers per year based on $250 expense/month: 24 4.) Total expense - 12 months X 250= 3,000  5.) Revenue/year: 24 new customer X $320 = $7,680.00 (Double your return year one) 6.) Average life time value/customer: $320 X 4 years = $1,280.00    (24 new customers X 4 years = 1,280 X 24 = $30,720 Invest $3,000 potentially grab $30,720 Do the number’s your self. Visit our free marketing tools and run the numbers.

Now the question you need to be asking yourself is ...
Can you afford NOT to spend $250.00 a month for 12 months
to get a R.O.I. of 7,680.00?

We also have a powerful package that retains your customers and makes them loyal to you.

Who shouldn’t sign up!

If you fall into this ONE BIG criteria YOU SHOULD NOT SIGN UP.

1st - if you’re never getting any referrals or you’re not doing a very good job, you need to fix those two problems FIRST, before you even think about using our programs.

Sorry- but we want you to be VERY successful and want you to win and win big. We can make your phone ring but if you drop the ball on your end, then it’ll never work for you.

Remember we want to help you grow your business. We want you to make more money and live a
less stress filled life so you can enjoy more time doing what you want to do.

 

WAtch VideO