John Bogdanski’s Oil Heat Marketing Research Revealed
Articles added regularly
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This seasons MASS EXODUS of home owners due to the fixed price issue will rock most heating oil companies.
I’ve included some solutions that many in the industry consider out of the box thinking.
(F.Y.I. the tactics are borrowed from other industries that use them with great success.)
(click the link above to read the article)
Oil Heat Accountants Secret Finally Revealed
If you haven't noticed, things are changing in this industry in a big way. You really need to be re-thinking your entire position. That means... (click the link above to read the article)
Direct Mail Truth or Consequences?
Before you even think about rolling out that direct mail campaign or even that one shot mailing... You need to run the numbers. Get John Bogdanski’s quick and easy Oil Heat Direct Mail spreadsheet analysis right now.
(click the link above to read the article)
Life is short ... The heating season is even shorter
Ever been in an Intensive Care Unit (ICU)?
See just what you and your oil company have in common with the critical care unit in your local hospital.
(click the link above to read the article)
Stop Rolling The Marketing Dice
When it comes to marketing, you'd have to agree, the oil heat industry has a 'follow the other guy attitude". It's understandable given the circumstances. But like any other group there are leaders.
Guess what... Those leaders... (click the link above to read the article)
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