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Direct Mail Analysis
Enter the appropriate values below, then press the to make calculations.
Promotion: SurroundMail.com Postcard Date: 08/20/2008
DIRECT MAIL INVESTMENT
Direct Mail Fixed Costs
Art / Creative Development $ 
Other (e.g. Consultant Fee) $ 
Promotion Fixed Costs:    $  calculate
Mailing Piece Variable Costs
Catalog/Postcard $ 
Cover Letter $ 
Inserts $ 
Lift Note $ 
Envelopes $ 
Order Form $ 
List Rental $ 
Assembly (folding, stuffing, etc.) $ 
Addressing * Lettershop $ 
Postage $ 
Other (tuc) $ 
 
Cost per Mailing Piece:    $  calculate
Total Number of Pieces to be Mailed:      
Total Costs of Mailing Pieces:    $  calculate
Total Investment in Direct Mail Promotion:    $  calculate
GROSS MARGIN PER PRODUCT UNIT
Product Unit Selling Price $ 
Add: Handling Charge $ 
Total Revenue per Product Unit: $  calculate
 
Cost of Goods Sold $ 
Shipping & Handling Costs $ 
Order Processing / 800# Cost $ 
SPIFF to Telesales People $ 
Credit Card Charges %  $  calculate
Cost of Returns / Bad Debt $ 
Other $ 
  
Total Cost per Product Unit:    $  calculate
 
Gross Margin per Product Unit:    $  calculate

Quick Tip:
Include the individual component costs of your marketing campaigns or simply enter the Total Unit Cost into the Other (tuc) field . Fill in the rest and press "Generate Report" button.
If you have any questions regarding this spreadsheet or if you would like to find out how to get the best results on your marketing dollars spent, please contact us or call 800-734-0976